Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library

This paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which p...

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Main Authors: Neneng Komariah, Saleha Rodiyah, Encang Saepuddin
Format: Article
Language:Indonesian
Published: Universitas Airlangga 2018-01-01
Series:Record and Library Journal
Subjects:
Online Access:https://e-journal.unair.ac.id/RLJ/article/view/7226
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spelling doaj-a0b8b4a7747b479c9d66122f44cf6b052020-11-24T20:58:51ZindUniversitas AirlanggaRecord and Library Journal2442-51682018-01-012218819710.20473/rlj.V2-I2.2016.188-1974053Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of LibraryNeneng KomariahSaleha RodiyahEncang SaepuddinThis paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which provide information services may implement emotional branding concept in creating emotional nuance which will build emotional nearness between the library and its users. It is hope that the emotional nearness  will create users’ satisfaction and  loyality, so the use of library will  increase. Emotional branding in library can be created through working performance of librarian who always try to create and maintain good relationships with users. Some strategies could be implemented, those are always ask the user first, ask their name and try to remember it, know information which usually needed, tell them when there is new information which relevant for them, create a situation that librarian always ready to help, show them that the librarian like to discuss with them, be a good listener, the librarian should be wear uniform with name tag, and be a mobile staff and ask the user if they need some helps.  The implementation of emotional branding in library services need a crucial change in mindset of library management in order to provide qualified services which suitable with users’ demand.https://e-journal.unair.ac.id/RLJ/article/view/7226emotional branding, promosi perpustakaan, kinerja pustakawan
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Neneng Komariah
Saleha Rodiyah
Encang Saepuddin
spellingShingle Neneng Komariah
Saleha Rodiyah
Encang Saepuddin
Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library
Record and Library Journal
emotional branding, promosi perpustakaan, kinerja pustakawan
author_facet Neneng Komariah
Saleha Rodiyah
Encang Saepuddin
author_sort Neneng Komariah
title Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library
title_short Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library
title_full Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library
title_fullStr Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library
title_full_unstemmed Emotional Branding as an Effort to Improve the Quality of Library Service in Order to Increase the Use of Library
title_sort emotional branding as an effort to improve the quality of library service in order to increase the use of library
publisher Universitas Airlangga
series Record and Library Journal
issn 2442-5168
publishDate 2018-01-01
description This paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand and its consumer. The library as an institution which provide information services may implement emotional branding concept in creating emotional nuance which will build emotional nearness between the library and its users. It is hope that the emotional nearness  will create users’ satisfaction and  loyality, so the use of library will  increase. Emotional branding in library can be created through working performance of librarian who always try to create and maintain good relationships with users. Some strategies could be implemented, those are always ask the user first, ask their name and try to remember it, know information which usually needed, tell them when there is new information which relevant for them, create a situation that librarian always ready to help, show them that the librarian like to discuss with them, be a good listener, the librarian should be wear uniform with name tag, and be a mobile staff and ask the user if they need some helps.  The implementation of emotional branding in library services need a crucial change in mindset of library management in order to provide qualified services which suitable with users’ demand.
topic emotional branding, promosi perpustakaan, kinerja pustakawan
url https://e-journal.unair.ac.id/RLJ/article/view/7226
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AT encangsaepuddin emotionalbrandingasanefforttoimprovethequalityoflibraryserviceinordertoincreasetheuseoflibrary
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