Motivation and consumer behaviour in the context of loyalty programs

The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity t...

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Main Authors:	Klára Mrkosová, Ondřej Dufek, Luděk Majer
Format:	Article
Language:	English
Published:	Mendel University Press 2012-01-01
Series:	Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:	consumer consumer behavior loyalty program motivation
Online Access:	https://acta.mendelu.cz/60/2/0211/

id	doaj-a079b5c966224b8f8832f78d2a4e37c7
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spelling	doaj-a079b5c966224b8f8832f78d2a4e37c72020-11-25T00:06:30ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102012-01-0160221121610.11118/actaun201260020211Motivation and consumer behaviour in the context of loyalty programsKlára Mrkosová0Ondřej Dufek1Luděk Majer2Ústav marketingu a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaÚstav marketingu a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaÚstav marketingu a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaThe paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity to create a loyalty program as they wish. The aim of this paper was also to prove the popularity of loyalty programs based on the principles of the deferred compensation.https://acta.mendelu.cz/60/2/0211/consumerconsumer behaviorloyalty programmotivation
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Klára Mrkosová Ondřej Dufek Luděk Majer
spellingShingle	Klára Mrkosová Ondřej Dufek Luděk Majer Motivation and consumer behaviour in the context of loyalty programs Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis consumer consumer behavior loyalty program motivation
author_facet	Klára Mrkosová Ondřej Dufek Luděk Majer
author_sort	Klára Mrkosová
title	Motivation and consumer behaviour in the context of loyalty programs
title_short	Motivation and consumer behaviour in the context of loyalty programs
title_full	Motivation and consumer behaviour in the context of loyalty programs
title_fullStr	Motivation and consumer behaviour in the context of loyalty programs
title_full_unstemmed	Motivation and consumer behaviour in the context of loyalty programs
title_sort	motivation and consumer behaviour in the context of loyalty programs
publisher	Mendel University Press
series	Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
issn	1211-8516 2464-8310
publishDate	2012-01-01
description	The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity to create a loyalty program as they wish. The aim of this paper was also to prove the popularity of loyalty programs based on the principles of the deferred compensation.
topic	consumer consumer behavior loyalty program motivation
url	https://acta.mendelu.cz/60/2/0211/
work_keys_str_mv	AT klaramrkosova motivationandconsumerbehaviourinthecontextofloyaltyprograms AT ondrejdufek motivationandconsumerbehaviourinthecontextofloyaltyprograms AT ludekmajer motivationandconsumerbehaviourinthecontextofloyaltyprograms
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Motivation and consumer behaviour in the context of loyalty programs

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