Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus
Although the philosophy of the servqual model developed by Parasuraman, Zeithaml and Berry is universally accepted and applied for measuring service quality in different sectors including banking, the sustainability of Servqual dimensions started to be questioned. Research has shown that cultural di...
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| Format: | Article |
| Language: | English |
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Institute of Public Finance
2007-01-01
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| Series: | Financial Theory and Practice |
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| Online Access: | http://www.ijf.hr/eng/FTP/2007/2/safakli.pdf |