The Development of Communication Strategies and Tactics in Mass Media

The Development of Communication Strategies and Tactics in Mass Media

This text offers a set of theoretical and practical instruments that might inform the strategic design of communication actions aimed at the mass media considered a critical space for feminist political action. Due to the lack of strategic planning in their relationship with the media the author arg...

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Bibliographic Details
Main Author: Fátima Pacheco Jordão
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2000-01-01
Series:Revista Estudos Feministas
Subjects:
Comunicação política, meios de comunicação, plano de comunicação, estratégias de comunicação, impacto
Online Access:https://periodicos.ufsc.br/index.php/ref/article/view/11939
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spelling doaj-a06a146d726c437e8886522e2c074a882020-11-25T00:46:14ZspaUniversidade Federal de Santa CatarinaRevista Estudos Feministas0104-026X1806-95842000-01-018210022The Development of Communication Strategies and Tactics in Mass MediaFátima Pacheco JordãoThis text offers a set of theoretical and practical instruments that might inform the strategic design of communication actions aimed at the mass media considered a critical space for feminist political action. Due to the lack of strategic planning in their relationship with the media the author argues, movement groups too often fail to make optimal use of the information and knowledge they produce. The author maintains that it is essential for movements to know how to make more creative use of information and media technologies to advance their feminist agendas.https://periodicos.ufsc.br/index.php/ref/article/view/11939Comunicação política, meios de comunicação, plano de comunicação, estratégias de comunicação, impacto
collection DOAJ
language Spanish
format Article
sources DOAJ
author Fátima Pacheco Jordão
spellingShingle Fátima Pacheco Jordão
The Development of Communication Strategies and Tactics in Mass Media
Revista Estudos Feministas
Comunicação política, meios de comunicação, plano de comunicação, estratégias de comunicação, impacto
author_facet Fátima Pacheco Jordão
author_sort Fátima Pacheco Jordão
title The Development of Communication Strategies and Tactics in Mass Media
title_short The Development of Communication Strategies and Tactics in Mass Media
title_full The Development of Communication Strategies and Tactics in Mass Media
title_fullStr The Development of Communication Strategies and Tactics in Mass Media
title_full_unstemmed The Development of Communication Strategies and Tactics in Mass Media
title_sort development of communication strategies and tactics in mass media
publisher Universidade Federal de Santa Catarina
series Revista Estudos Feministas
issn 0104-026X
1806-9584
publishDate 2000-01-01
description This text offers a set of theoretical and practical instruments that might inform the strategic design of communication actions aimed at the mass media considered a critical space for feminist political action. Due to the lack of strategic planning in their relationship with the media the author argues, movement groups too often fail to make optimal use of the information and knowledge they produce. The author maintains that it is essential for movements to know how to make more creative use of information and media technologies to advance their feminist agendas.
topic Comunicação política, meios de comunicação, plano de comunicação, estratégias de comunicação, impacto
url https://periodicos.ufsc.br/index.php/ref/article/view/11939
work_keys_str_mv AT fatimapachecojordao thedevelopmentofcommunicationstrategiesandtacticsinmassmedia
AT fatimapachecojordao developmentofcommunicationstrategiesandtacticsinmassmedia
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