The Development of Communication Strategies and Tactics in Mass Media
This text offers a set of theoretical and practical instruments that might inform the strategic design of communication actions aimed at the mass media considered a critical space for feminist political action. Due to the lack of strategic planning in their relationship with the media the author arg...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2000-01-01
|
| Series: | Revista Estudos Feministas |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/ref/article/view/11939 |
| Summary: | This text offers a set of theoretical and practical instruments that might inform the strategic design of communication actions aimed at the mass media considered a critical space for feminist political action. Due to the lack of strategic planning in their relationship with the media the author argues, movement groups too often fail to make optimal use of the information and knowledge they produce. The author maintains that it is essential for movements to know how to make more creative use of information and media technologies to advance their feminist agendas. |
|---|---|
| ISSN: | 0104-026X 1806-9584 |