DEVELOPMENT OF CORPORATE MARKETING COMMUNICATION (CMC) BRANDING MODEL IN IAIN TULUNGAGUNG: TOWARD THE ERA OF WORLD CLASS UNIVERSITY

DEVELOPMENT OF CORPORATE MARKETING COMMUNICATION (CMC) BRANDING MODEL IN IAIN TULUNGAGUNG: TOWARD THE ERA OF WORLD CLASS UNIVERSITY

The study describes and analyzes the use of corporate marketing communication strategies towards Higher Education at the international level. This study used a qualitative descriptive method, with the research site at IAIN Tulungagung. The research subjects are members of the academic community, tea...

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Bibliographic Details
Main Authors: Agus Purwowidodo, Muhamad Yasin
Format: Article
Language:English
Published: Nurul Jadid University, Islamic Faculty 2021-03-01
Series:Al-Tanzim: Jurnal Manajemen Pendidikan Islam
Subjects:
branding, communication, marketing, university
Online Access:https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/1882

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