EXPLORING PUBLIC INTEREST ABOUT BLOCKCHAIN AND RECRUITMENT: EVIDENCE FROM USING GOOGLE TRENDS

• Main Author: Anita Maharani
• Format: Article
• Language: English
• Published: CEOs Ltd. 2019-01-01
• Series: Innovative Issues and Approaches in Social Sciences
• Subjects: Internet; blockchain; recruitment; public; interest; google
• Online Access: hhttp://www.iiass.com/index.php?option=com_content&view=article&id=1094

Challenges with blockchain technology will not just of how it can offer transparency therefore it is trustable, and traceability since the process is known well by parties that involves in. Strategies have been developed by several countries and companies that have some interest in this technology. Method for research employ big data resulted from Google Trends, as Google may show massive number of queries through traffic data, called public interest and it can be used for research purpose, analyzed and show what is called the unrevealed interest cycles and which countries that has the most searches on this. We also show comparation between traditional process of recruitment and what if blockchain applies in recruitment process. Result of this research shows that public interest increasing in December 2017 after six years for blockchain as term search but decrease in June 2018, while recruitment increases from 2011 to June 2018.