REGIONAL DEVELOPMENT IN EU’S BORDER AREAS: CROATIA AS A REGIONAL MODEL FOR DESTINATION BRANDING STRATEGY IN BOSNIA AND HERZEGOVINA
The newest member joined the European Union (EU) with a well-conceived destination branding strategy. Croatia is becoming more and more identifiable world-wide by creating a distinctive brand in order to maintain a solid positioning as a destination place. As competition is becoming more intense, an...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University of Iasi
2015-10-01
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| Series: | EURINT |
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| Online Access: | http://cse.uaic.ro/eurint/proceedings/index_htm_files/EURINT2015_PUL.pdf |