Perceived service quality in electronic commerce: An application
The service sector has expanded in recent decades, and, along with technological development, has sustained the appearance of virtual markets in continuous and stable growth with great potential in Latin America and with tremendous possibilities for development for the strategies of those organizat...
Main Authors: | Edison Jair Duque-Oliva, Carlos Alberto Rodríguez-Romero |
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Format: | Article |
Language: | English |
Published: |
Universidad Nacional de Colombia
2011-12-01
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Series: | Innovar: Revista de Ciencias Administrativas y Sociales |
Subjects: | |
Online Access: | http://revistas.unal.edu.co/index.php/innovar/article/view/35413 |
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