Perceived service quality in electronic commerce: An application

The service sector has expanded in recent decades, and, along with technological development, has sustained the appearance of virtual markets in continuous and stable growth with great potential in Latin America and with tremendous possibilities for development for the strategies of those organizat...

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Bibliographic Details
Main Authors: Edison Jair Duque-Oliva, Carlos Alberto Rodríguez-Romero
Format: Article
Language:English
Published: Universidad Nacional de Colombia 2011-12-01
Series:Innovar: Revista de Ciencias Administrativas y Sociales
Subjects:
Online Access:http://revistas.unal.edu.co/index.php/innovar/article/view/35413

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