Proposals on the Quality Assessment of Efficiency of Marketing Activity of an Industrial Enterprise Предложения по качественному оцениванию эффективности маркетинговой деятельности промышленного предприятия
The goal of the article lies in development of proposals on quality assessment of efficiency of marketing activity of an industrial enterprise by means of construction of a functions of membership and identification of borders of intervals of quality levels of general efficiency of marketing activit...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-07-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2013/7_0/361_367.pdf |