| Summary: | If slavery over black African people was abolished more than a hundred years ago in Brazil, its shackles remain in racism, inequality and social invisibility. Samba, the main Brazilian identity reference, has been consistently banned from official history for over a century due to its African roots. This article addresses the social role of the Museum of Samba in facing these challenges. We analyse the formation of its collections, as part of the patrimonialization and the right to the memory of samba. The role of the museum's educational program within the local community is also part of this study. From a perspective of territorial sharing, these are dialogically and socially responsible educational activities. Finally, we approach the application of the concepts of agora and forum to the museological institution through advocacy actions by one of its main stakeholders: samba community members.
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