Inferring Competitors’ Intention

Inferring Competitors’ Intention

Content analysis proves to be very useful in inferring the intention among competing firms. Content analysis is the systematic and replicable examination of symbols of communication. Like individuals, firms render messages outside of themselves. Their daily activities are, so to speak, communication...

Full description

Bibliographic Details
Main Author: Masaya MIYAZAKI
Format: Article
Language:English
Published: Global Business Research Center 2003-01-01
Series:Annals of Business Administrative Science
Subjects:
content analysis
news release
inference of intention
Online Access:https://www.jstage.jst.go.jp/article/abas/2/1/2_11/_pdf/-char/en
id doaj-9eef55c3d0e9471a8500c00a062ab294
record_format Article
spelling doaj-9eef55c3d0e9471a8500c00a062ab2942021-03-21T09:03:51ZengGlobal Business Research CenterAnnals of Business Administrative Science1347-44641347-44562003-01-0121112010.7880/abas.2.11abasInferring Competitors’ IntentionMasaya MIYAZAKI0Faculty of Economics, Tokyo Metropolitan UniversityContent analysis proves to be very useful in inferring the intention among competing firms. Content analysis is the systematic and replicable examination of symbols of communication. Like individuals, firms render messages outside of themselves. Their daily activities are, so to speak, communications process. Therefore researchers are able to apply content analysis to the exploration of firms’ behavior. This paper will take up, as one of these cases, new products news releases made by inkjet printer makers. Through the analysis, the product concept trajectory is developed. These depicted trajectories show us the intention of competing firms.https://www.jstage.jst.go.jp/article/abas/2/1/2_11/_pdf/-char/encontent analysisnews releaseinference of intention
collection DOAJ
language English
format Article
sources DOAJ
author Masaya MIYAZAKI
spellingShingle Masaya MIYAZAKI
Inferring Competitors’ Intention
Annals of Business Administrative Science
content analysis
news release
inference of intention
author_facet Masaya MIYAZAKI
author_sort Masaya MIYAZAKI
title Inferring Competitors’ Intention
title_short Inferring Competitors’ Intention
title_full Inferring Competitors’ Intention
title_fullStr Inferring Competitors’ Intention
title_full_unstemmed Inferring Competitors’ Intention
title_sort inferring competitors’ intention
publisher Global Business Research Center
series Annals of Business Administrative Science
issn 1347-4464
1347-4456
publishDate 2003-01-01
description Content analysis proves to be very useful in inferring the intention among competing firms. Content analysis is the systematic and replicable examination of symbols of communication. Like individuals, firms render messages outside of themselves. Their daily activities are, so to speak, communications process. Therefore researchers are able to apply content analysis to the exploration of firms’ behavior. This paper will take up, as one of these cases, new products news releases made by inkjet printer makers. Through the analysis, the product concept trajectory is developed. These depicted trajectories show us the intention of competing firms.
topic content analysis
news release
inference of intention
url https://www.jstage.jst.go.jp/article/abas/2/1/2_11/_pdf/-char/en
work_keys_str_mv AT masayamiyazaki inferringcompetitorsintention
_version_ 1724211165021601792

Similar Items