Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption

Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption

Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the world economy. Information technology plays a vital role in improving the productivity and competitiveness of SMEs. The dynamic business environment has brought fierce competition among SMEs and, therefore, requires...

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Bibliographic Details
Main Authors: Sikandar Ali Qalati, Wenyuan Li, Naveed Ahmed, Manzoor Ali Mirani, Asadullah Khan
Format: Article
Language:English
Published: MDPI AG 2021-12-01
Series:Sustainability
Subjects:
social media
small and medium-sized enterprises performance
organization
environment
Online Access:https://www.mdpi.com/2071-1050/13/1/75

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