Peranan Keterlibatan Dalam Memprediksi Perilaku Loyalitas Konsumen Pada Private Store Apparel Brands Di Banjarmasin

Peranan Keterlibatan Dalam Memprediksi Perilaku Loyalitas Konsumen Pada Private Store Apparel Brands Di Banjarmasin

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Private  store  brands  as  retail  market  conspicuous  presence  of  other  store brands. Advances in technology have changed the taste and preferences of the customers choice. What is perceived consumer can signifi cantly increase brand loyalty  as  a  result  of  the  marketing  strategy.  This  ...

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Bibliographic Details
Main Authors: Nuril Huda, Siti Aliyati Albushairi
Format: Article
Language:Indonesian
Published: Universitas Lambung Mangkurat 2016-04-01
Series:JWM: Jurnal Wawasan Manajemen
Online Access:http://jwm.ulm.ac.id/id/index.php/jwm/article/view/46

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