MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL

MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL

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Basic directions of increase of Palestine medical institutions efficiency on the basis of application of marketing technologies (as an example of Al-Shifa hospital) are defined. Some preconditions for marketing application through modernization of medical institutions are considered. The essence of...

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Bibliographic Details
Main Author: Nedal K. TOMAN
Format: Article
Language:Russian
Published: Don State Technical University 2010-12-01
Series:Advanced Engineering Research
Subjects:
marketing-mix
integrated marketing
relationship marketing
strategic marketing.
Online Access:https://www.vestnik-donstu.ru/jour/article/view/1107
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spelling doaj-9ec183a6e2d64bfaa68294713ba34dd72021-10-02T18:47:32ZrusDon State Technical UniversityAdvanced Engineering Research2687-16532010-12-01108131513221095MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITALNedal K. TOMAN0Don State Technical UniversityBasic directions of increase of Palestine medical institutions efficiency on the basis of application of marketing technologies (as an example of Al-Shifa hospital) are defined. Some preconditions for marketing application through modernization of medical institutions are considered. The essence of the basic modern marketing concepts which adoption into the activity of medical institutions will positively affect the development of Palestinian medical institutions is revealed.https://www.vestnik-donstu.ru/jour/article/view/1107marketing-mixintegrated marketingrelationship marketingstrategic marketing.
collection DOAJ
language Russian
format Article
sources DOAJ
author Nedal K. TOMAN
spellingShingle Nedal K. TOMAN
MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL
Advanced Engineering Research
marketing-mix
integrated marketing
relationship marketing
strategic marketing.
author_facet Nedal K. TOMAN
author_sort Nedal K. TOMAN
title MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL
title_short MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL
title_full MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL
title_fullStr MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL
title_full_unstemmed MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL
title_sort marketing methods of increase of palestine medical institutions efficiency: case study of al-shifa hospital
publisher Don State Technical University
series Advanced Engineering Research
issn 2687-1653
publishDate 2010-12-01
description Basic directions of increase of Palestine medical institutions efficiency on the basis of application of marketing technologies (as an example of Al-Shifa hospital) are defined. Some preconditions for marketing application through modernization of medical institutions are considered. The essence of the basic modern marketing concepts which adoption into the activity of medical institutions will positively affect the development of Palestinian medical institutions is revealed.
topic marketing-mix
integrated marketing
relationship marketing
strategic marketing.
url https://www.vestnik-donstu.ru/jour/article/view/1107
work_keys_str_mv AT nedalktoman marketingmethodsofincreaseofpalestinemedicalinstitutionsefficiencycasestudyofalshifahospital
_version_ 1716848744832434176

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