Multi-Level Marketing - a Tool of Relationship Marketing
This paper aims to analyse the opportunity of using multi-level marketing (MLM) as a tool of relationship marketing. The research is firstly based on an analysis regarding the issues about the legality of MLM techniques in the context of EU and US regulation systems. The outcomes of this research st...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2009-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://but.unitbv.ro/BU2009/BULETIN2009/Series%20V/BULETIN%20V%20PDF/031%20Cristi%20Constantin_BUT%202009.pdf |