CATTLE FARMERS’ DECISION-MAKING PROCESS REGARDING HERBICIDE FOR GRAZING IN BRAZIL

CATTLE FARMERS’ DECISION-MAKING PROCESS REGARDING HERBICIDE FOR GRAZING IN BRAZIL

This article aims to characterize cattle farmers’ decision-making towards herbicide for grazing in Brazil. The study is based on three fundaments: attributes through the utility function that have an economic approach with emphasis on the country-of-origin attribute; heuristics and biases that have...

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Bibliographic Details
Main Authors: Carolline de Andréa Picolli, Eduardo Eugênio Spers, Luciana Almeida
Format: Article
Language:Portuguese
Published: Universidade Estadual de Maringá 2020-09-01
Series:Caderno de Administração
Subjects:
agribusiness;
decision-making process
international marketing
heuristics
Online Access:http://www.periodicos.uem.br/ojs/index.php/CadAdm/article/view/53291

Internet

http://www.periodicos.uem.br/ojs/index.php/CadAdm/article/view/53291

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