Idiosyncratic or Uniform Strategies: An Analysis of Multinationals from BRIC countries
The objective of this article is show that the BRIC´s multinationals do not have global strategies but regional strategies, and they do not belong to same strategic groups, so they cannot be analyzed on the same perspectives and theories. The literature on strategic groups and regionalization of mul...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2010-12-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/97 |