PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN

PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN

This study aimed to determine the effect of promotion and price to intention<br />to buy. Sample that observed were 100 respondent that interest and would buy the<br />product. The result showed that promotion and price, partially and<br />simultaneously influence to intention to b...

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Bibliographic Details
Main Authors: Muhammad Fakhru Rizky Nasution, Hanifa - Yasin
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Sumatera Utara 2017-12-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
manajemen
Online Access:http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/182
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spelling doaj-9e89c667da9c47c1a535103b9f2a2e7d2020-11-25T03:22:49ZindUniversitas Muhammadiyah Sumatera UtaraJurnal Ilmiah Manajemen dan Bisnis1693-76192580-41702017-12-0114210.30596/jimb.v14i2.182997PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDANMuhammad Fakhru Rizky Nasution0Hanifa - Yasin1Universitas Muhammadiyah Sumatera UtaraSTIE Nusa BangsaThis study aimed to determine the effect of promotion and price to intention<br />to buy. Sample that observed were 100 respondent that interest and would buy the<br />product. The result showed that promotion and price, partially and<br />simultaneously influence to intention to buy. Determinant coefficient showed that<br />14,3% variation of intention to buy had influenced by promotion and price.http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/182manajemen
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Muhammad Fakhru Rizky Nasution
Hanifa - Yasin
spellingShingle Muhammad Fakhru Rizky Nasution
Hanifa - Yasin
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
Jurnal Ilmiah Manajemen dan Bisnis
manajemen
author_facet Muhammad Fakhru Rizky Nasution
Hanifa - Yasin
author_sort Muhammad Fakhru Rizky Nasution
title PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
title_short PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
title_full PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
title_fullStr PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
title_full_unstemmed PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
title_sort pengaruh promosi dan harga terhadap minat beli perumahan obama pt. nailah adi kurnia sei mencirim medan
publisher Universitas Muhammadiyah Sumatera Utara
series Jurnal Ilmiah Manajemen dan Bisnis
issn 1693-7619
2580-4170
publishDate 2017-12-01
description This study aimed to determine the effect of promotion and price to intention<br />to buy. Sample that observed were 100 respondent that interest and would buy the<br />product. The result showed that promotion and price, partially and<br />simultaneously influence to intention to buy. Determinant coefficient showed that<br />14,3% variation of intention to buy had influenced by promotion and price.
topic manajemen
url http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/182
work_keys_str_mv AT muhammadfakhrurizkynasution pengaruhpromosidanhargaterhadapminatbeliperumahanobamaptnailahadikurniaseimencirimmedan
AT hanifayasin pengaruhpromosidanhargaterhadapminatbeliperumahanobamaptnailahadikurniaseimencirimmedan
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