Humor and Fear—Two Sides of the Same Coin?: Experimental Evidence on Humor Appeals in Health Communication Related to Childhood Vaccination

Humor and Fear—Two Sides of the Same Coin?: Experimental Evidence on Humor Appeals in Health Communication Related to Childhood Vaccination

Until now, health communication has largely failed to debunk fears and caveats related to vaccination. This study aims to investigate the effects of different text types used in health communication in an experimental study design. A neutrally formulated text was compared to a humorous text using th...

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Bibliographic Details
Main Authors: Florian Fischer, Franziska Carow, Stefanie Gillitzer
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-04-01
Series:Frontiers in Public Health
Subjects:
humor
health
communication
science
herd immunity
vaccine
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2021.649507/full

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