Geomarketing As A Tool For Health Service Business: Private Hospital Application

Geomarketing, a new way of knowledge-based marketing, integrates geographic analysis, reasoning, and technology for the improvement of the business judgmental decision. Geomarketing can help you find out who your best customers are and apply geographic analysis techniques to discover where to fin...

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Bibliographic Details
Main Authors: Hakan UYGUÇGİL, Özlem ATALIK
Format: Article
Language:English
Published: Isarder 2017-03-01
Series:İşletme Araştırmaları Dergisi
Subjects:
Online Access:https://isarder.org/2017/vol.9_issue.1_article021_full_text.pdf