Geomarketing As A Tool For Health Service Business: Private Hospital Application
Geomarketing, a new way of knowledge-based marketing, integrates geographic analysis, reasoning, and technology for the improvement of the business judgmental decision. Geomarketing can help you find out who your best customers are and apply geographic analysis techniques to discover where to fin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Isarder
2017-03-01
|
| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://isarder.org/2017/vol.9_issue.1_article021_full_text.pdf |
| Summary: | Geomarketing, a new way of knowledge-based marketing, integrates geographic
analysis, reasoning, and technology for the improvement of the business judgmental
decision. Geomarketing can help you find out who your best customers are and apply
geographic analysis techniques to discover where to find more of them. Solving almost
any sales and marketing challenge start with knowing who your customer is. Therefore;
private hospitals, as commercial businesses with huge investments, also need to find out
their best customers and discover where to find more of them. In other words, private
hospitals also need customer profiling with geomarketing tools. In this context, the aim
of this study is to analyze spatial density, based on the demographic characteristics of
customers of private hospitals. A small private hospital, located in Eskisehir city center
was chosen for this study. In one year period, the address locations, frequency of visits,
clinic choices and neighborhood concentrations of the patients, due to the demographic
characteristics, were examined using Geographic Information Systems (GIS) from the
hospital patient records. |
|---|---|
| ISSN: | 1309-0712 1309-0712 |