Fast-Food Marketing Strategies and their Impact on Childhood Obesity

Overweight and obesity are growing health problems in children. The increase in fast-food consumption has greatly contributed to this phenomenon. Children are a frequent target for fast-food advertising, and the television is one of the most used marketing channels. We assessed the frequency of fast...

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Bibliographic Details
Main Authors: Afonso M. Herédia, João Hipólito, Odete Nunes, Luísa Ribeiro, Tatiana Moura, Tito Laneiro
Format: Article
Language:English
Published: Research Centre in Tourism, Sustainability and Well-being - CinTurs 2017-09-01
Series:Journal of Spatial and Organizational Dynamics
Subjects:
Online Access:http://www.cieo.pt/journal/J_3_2017/article9.pdf