Sheep meat commercialization in the retail market in Brazilian cities

• Main Authors: Ricardo Firetti, Ana Lúcia Luz Alberti, Marilice Zundt, Aline de Oliveira Santos, Fabiola Cristine de Almeida Rego, José Luis de Lima Astolphi
• Format: Article
• Language: English
• Published: Sociedade Brasileira de Zootecnia 2018-03-01
• Series: Revista Brasileira de Zootecnia
• Subjects: lamb; marketing; multivariate analysis; sheep industry
• Online Access: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982018000100700&lng=en&tlng=en

ABSTRACT This paper explored the mix market characteristics of sheep meat as a product for sale in different cities in the states of São Paulo and Paraná. For this, 81 products were purchased in 21 outlets sampled in a “non-probabilistic” manner for convenience and then subjected to analysis of yield of meat, bone, and fat. Imported products represented 20% of the total, being marketed in hypermarkets. It was observed that 37% of the total products were obtained in hypermarkets, 31% in supermarkets, 23% in butcher shops, and 8.6% in meat outlets. Almost 9% of the products had not undergone the official slaughter inspection system. The main types of products identified were palettes and legs with bones (33.3 and 24.7%, respectively); however, only 25% were satisfactorily displayed to consumers. The yields obtained in meat and deboned portions were 74% and 59% of the total weight, significantly affecting the average adjusted sales prices of the products, respectively US$13.01/kg sale price; US$17.82/kg deboned; and US$22.52/kg lean meat. The low yield of clean and boned meat observed in the samples can lead to negative experiences of these products by consumers.