PERAN KEPEDULIAN PADA LINGKUNGAN MEMEDIASI PENGETAHUAN TENTANG LINGKUNGAN TERHADAP NIAT PEMBELIAN PRODUK HIJAU

PERAN KEPEDULIAN PADA LINGKUNGAN MEMEDIASI PENGETAHUAN TENTANG LINGKUNGAN TERHADAP NIAT PEMBELIAN PRODUK HIJAU

Environmentally friendly product is a product made in anticipation of environmental damage sustained as a form of innovation. This study aims to determine the role of environmental care in mediating the knowledge of the environment against the intention of purchasing green products injection motor Y...

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Bibliographic Details
Main Authors: Decky Tanaya, Ni Made Rastini
Format: Article
Language:English
Published: Universitas Udayana 2016-06-01
Series:E-Jurnal Manajemen
Subjects:
green marketing, green products, environmental knowledge, concern for the environment, the intention of purchasing green products.
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/21224

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