NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT
The article discusses the new trends in the creation of television advertising content, identifies innovative approaches in broadcast ads. Due attention is given to the new genre in the creation of promotional products, the analysis of the changed concept of attracting media persons to participate i...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2015-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/13341 |