NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT

NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT

The article discusses the new trends in the creation of television advertising content, identifies innovative approaches in broadcast ads. Due attention is given to the new genre in the creation of promotional products, the analysis of the changed concept of attracting media persons to participate i...

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Bibliographic Details
Main Author: G A Miroshnichenko
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2015-12-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
рекламный контент
вербальный юмор
развитие и кульминация шутки
эффект комического
языковые игры
Online Access:http://journals.rudn.ru/literary-criticism/article/view/13341
id doaj-9dcc2166a32d4ea28255f90ea473561e
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spelling doaj-9dcc2166a32d4ea28255f90ea473561e2020-11-24T21:02:03ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472015-12-010312212813340NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENTG A Miroshnichenko0Российский университет дружбы народовThe article discusses the new trends in the creation of television advertising content, identifies innovative approaches in broadcast ads. Due attention is given to the new genre in the creation of promotional products, the analysis of the changed concept of attracting media persons to participate in advertising, the specifics of humorous advertising content. The article reveals the mechanism of production, development and perception of the joke. Describes the language games that enhance the comic effect. Samples of television advertising demonstrates the possibility of new trends in strengthening the attractiveness of communicative content, the efficiency of perception and memorization advertising offers brandshttp://journals.rudn.ru/literary-criticism/article/view/13341рекламный контентвербальный юморразвитие и кульминация шуткиэффект комическогоязыковые игры
collection DOAJ
language English
format Article
sources DOAJ
author G A Miroshnichenko
spellingShingle G A Miroshnichenko
NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT
RUDN Journal of Studies in Literature and Journalism
рекламный контент
вербальный юмор
развитие и кульминация шутки
эффект комического
языковые игры
author_facet G A Miroshnichenko
author_sort G A Miroshnichenko
title NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT
title_short NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT
title_full NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT
title_fullStr NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT
title_full_unstemmed NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT
title_sort new trends in the creation of television advertising content
publisher Peoples’ Friendship University of Russia (RUDN University)
series RUDN Journal of Studies in Literature and Journalism
issn 2312-9220
2312-9247
publishDate 2015-12-01
description The article discusses the new trends in the creation of television advertising content, identifies innovative approaches in broadcast ads. Due attention is given to the new genre in the creation of promotional products, the analysis of the changed concept of attracting media persons to participate in advertising, the specifics of humorous advertising content. The article reveals the mechanism of production, development and perception of the joke. Describes the language games that enhance the comic effect. Samples of television advertising demonstrates the possibility of new trends in strengthening the attractiveness of communicative content, the efficiency of perception and memorization advertising offers brands
topic рекламный контент
вербальный юмор
развитие и кульминация шутки
эффект комического
языковые игры
url http://journals.rudn.ru/literary-criticism/article/view/13341
work_keys_str_mv AT gamiroshnichenko newtrendsinthecreationoftelevisionadvertisingcontent
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