A Nova Maravilha do Turismo: Práticas Simbólicas e Narrativas Identitárias na Eleição do Cristo Redentor como Nova Maravilha do Mundo Moderno

• Main Author: Euler David De Siqueira
• Format: Article
• Language: Spanish
• Published: Universidade de Caxias do Sul 2015-10-01
• Series: Rosa dos Ventos
• Subjects: Representações sociais, identidade, cultura, comunicação, turismo
• Online Access: http://www.ucs.br/etc/revistas/index.php/rosadosventos/article/view/3756

<p class="MsoNormal" style="margin-top: 6.0pt; margin-right: 0cm; margin-bottom: 12.0pt; margin-left: 0cm; text-align: justify; line-height: 13.0pt;"><span style="font-size: 11.0pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">A elei&ccedil;&atilde;o do Cristo Redentor como uma das novas 7 Sete Maravilhas do Mundo Moderno &eacute; expressiva acerca do papel da m&iacute;dia na constru&ccedil;&atilde;o social da identidade nacional, do turismo e do atrativo tur&iacute;stico como representa&ccedil;&otilde;es simb&oacute;licas. Como a mais &lsquo;<em>nova maravilha do mundo moderno&rsquo;</em>, a imagem do Cristo Redentor &eacute; apropriada por diferentes atores sociais que dele fazem usos sociais os mais diversos. Esse trabalho busca refletir sobre as m&uacute;ltiplas e complexas rela&ccedil;&otilde;es entre turismo, comunica&ccedil;&atilde;o e identidade na m&iacute;dia, notadamente na internet. Atrav&eacute;s de uma pesquisa de natureza qualitativa e orientada por um olhar antropol&oacute;gico e por uma perspectiva interpretativo-hermen&ecirc;utica, analiso um conjunto de representa&ccedil;&otilde;es sociais acerca da elei&ccedil;&atilde;o do Cristo Redentor em oito sites na Internet. Entre alguns dos resultados, est&atilde;o aqueles que assinalam a imagem do Cristo Redentor como o representante identit&aacute;rio de toda a na&ccedil;&atilde;o brasileira. Nas falas dos representantes do Estado e de empres&aacute;rios, a elei&ccedil;&atilde;o do Cristo Redentor desatar&aacute; o grande n&oacute;s que prende o desenvolvimento do turismo carioca e nacional, representando uma nova etapa do turismo brasileiro com a vinda de mais turistas, investimentos e, sobretudo, empregos. <strong>Palavras-chave: </strong>Turismo. Comunica&ccedil;&atilde;o. Representa&ccedil;&otilde;es sociais. Identidade. Cristo Redentor, Rio de Janeiro, RJ.</span></p> <p class="MsoNormal" style="margin-top: 6.0pt; margin-right: 0cm; margin-bottom: 12.0pt; margin-left: 0cm; text-align: justify; line-height: 13.0pt;"><strong><span style="font-size: 11.0pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-ansi-language: EN-US;" lang="EN-US">The New Tourism Wonder: Symbolic Practices and Identitary Narratives in Christ the Redeemer [Cristo Redentor] Election as the New Wonder of Modern World</span></strong><span style="font-size: 11.0pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-ansi-language: EN-US;" lang="EN-US"> -<span><span style="color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">&nbsp;</span></span></span><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;" lang="EN-US">The election of as one of the New Seven Wonders of the Modern World is expressive about the role of media in the social construction of national identity, tourism and tourist attraction as symbolic representations. As the most &lsquo;new wonder of the modern world&rsquo;, the image of Christ the Redeemer was appropriated by different social actors to the most diverse social uses. This article reflects on the multiple and complex relationships between tourism, communication and identity in the media, especially on the Internet. Through a qualitative research and guided by an anthropological view, I analyze a set of social representations concerning the election of Christ the Redeemer in eight sites on the Internet. Between some results, are those that point to the image of Christ the Redeemer identity as representative of the entire Brazilian nation.<span>&nbsp;</span>In the speeches of the representatives of the State and businessmen, the election of Christ the Redeemer will untied the big knot holding the development of the <em>carioca</em> and national tourism, representing a new stage of the Brazilian tourism with the coming of more tourists, investments and above all jobs. </span><strong><span style="font-size: 11.0pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-ansi-language: EN-US;" lang="EN-US">Keywords: </span></strong><span style="font-size: 11.0pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-ansi-language: EN-US;" lang="EN-US">Tourism. Communication. Social representations. </span><span style="font-size: 11.0pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;">Identity. Christ the Redeemer [Cristo Redentor], Rio de Janeiro, RJ, Brazil.</span></p> <p class="MsoNormal" style="margin-top: 6.0pt; margin-right: 0cm; margin-bottom: 12.0pt; margin-left: 0cm; text-align: justify; line-height: 13.0pt;"><strong><span style="font-size: 10.0pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Arial;">Euler David Siqueira</span></strong><span style="font-size: 10.0pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Arial;"> &ndash; Doutor. P</span><span style="font-size: 10pt; font-family: Calibri, sans-serif; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">rofessor e pesquisador do Instituto Multidisciplinar da Universidade Federal do Rio de Janeiro, Rio DE Janeiro, RJ, e do Programa de P&oacute;s-Gradua&ccedil;&atilde;o em Ci&ecirc;ncias Sociais da Universidade Federal de Juiz de Fora, Juiz de Fora, MG.<span>&nbsp;Curr&iacute;culo Lattes </span><a href="http://lattes.cnpq.br/3037414579654413"><span style="color: windowtext; text-decoration: none; text-underline: none;">http://lattes.cnpq.br/3037414579654413</span></a>. E-mail: </span><span style="font-size: 10pt; font-family: Calibri, sans-serif; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">euleroiler</span><span style="text-align: start;">@gmail.com</span><span style="font-size: 11.0pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial;"></span></p>