CSR strategies in banks. Case study: Erste Group

Starting from the major change of the banks’ current status into the economy, which is primarily marked by the systematic concern for the contribution to the common good, this paper proposes an insight in the corporate social responsibility (CSR) strategy of the leading financial group on the Rom...

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Bibliographic Details
Main Author: G L Frecea
Format: Article
Language:English
Published: Naval Academy Press 2019-06-01
Series:Scientific Bulletin of Naval Academy
Online Access:https://www.anmb.ro/buletinstiintific/buletine/2019_Issue1/04_FAR/46.pdf