THE LOCAL-GLOBAL INNOVATION OF AN INDONESIAN TOEFL-LIKE GAME: A CULTURAL HYBRIDITY MODEL
The door to globalization for an Indonesian product is believed possible only when fulfilling some characteristics of other nation’s culture. To ensure the global popularity of a product, therefore, there is a need of mixing the local with a global culture. The cultural hybridity strategy of mixing...
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| Format: | Article |
| Language: | English |
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University of Kuningan and Association of Indonesian Scholars of English Education (AISEE)
2019-06-01
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| Series: | English Review: Journal of English Education |
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| Online Access: | https://journal.uniku.ac.id/index.php/ERJEE/article/view/1605/1323 |