Satisfaction and characteristics of Airbnb demand in Budapest

• Main Author: Morvay Karakas Klára
• Format: Article
• Language: English
• Published: University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad 2017-01-01
• Series: Zbornik radova Departmana za geografiju, turizam i hotelijerstvo
• Subjects: sharing economy; airbnb; guest characteristics; satisfaction; budapest
• Online Access: https://scindeks-clanci.ceon.rs/data/pdf/1452-0133/2017/1452-01331702076M.pdf

The past two years Budapest has been placed on the list of the most visited European cities. in 2015 The total number of tourists arriving to Budapest increased by 7.6%, the number of guest nights showed quite a big (6.8%) growth as well, while the income of the commercial accommodation types increased by 15.5% (Hungarian Central Statistical Office, 2016). After the bankruptcy of Malév (Hungarian Airlines) in 2012 very different type of guests appeared in Budapest. The rise of sharing economy may explain this considerable growth and change. The goal of this article is to get an insight to the Airbnb market in Budapest. The huge growth on supply side will be proved by data. Understanding of Airbnb demand is based on primary research. Demographic features and spending structure is presented, as well as the guest satisfaction with Airbnb and Budapest - as a touristic product.