METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY

METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY

The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line con...

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Bibliographic Details
Main Authors: K. O. Dumbrays, E. A. Likhacheva
Format: Article
Language:Russian
Published: Real Economy Publishing House 2014-11-01
Series:Стратегии бизнеса
Subjects:
off-line conversion
return of investment
advertising
marketing strategy
Online Access:https://www.strategybusiness.ru/jour/article/view/71
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spelling doaj-9cea8fd7601a44e2aae0b4815e83c7ad2021-08-02T09:01:10ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842014-11-0101636565METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGYK. O. Dumbrays0E. A. Likhacheva1University "Dubna"University "Dubna"The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line conversions are the very important factor and only on-line methods of tracking such conversions are not enough.https://www.strategybusiness.ru/jour/article/view/71off-line conversionreturn of investmentadvertisingmarketing strategy
collection DOAJ
language Russian
format Article
sources DOAJ
author K. O. Dumbrays
E. A. Likhacheva
spellingShingle K. O. Dumbrays
E. A. Likhacheva
METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY
Стратегии бизнеса
off-line conversion
return of investment
advertising
marketing strategy
author_facet K. O. Dumbrays
E. A. Likhacheva
author_sort K. O. Dumbrays
title METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY
title_short METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY
title_full METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY
title_fullStr METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY
title_full_unstemmed METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY
title_sort methods of analysis off-line conversion and their use in the development of business marketing strategy
publisher Real Economy Publishing House
series Стратегии бизнеса
issn 2311-7184
publishDate 2014-11-01
description The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line conversions are the very important factor and only on-line methods of tracking such conversions are not enough.
topic off-line conversion
return of investment
advertising
marketing strategy
url https://www.strategybusiness.ru/jour/article/view/71
work_keys_str_mv AT kodumbrays methodsofanalysisofflineconversionandtheiruseinthedevelopmentofbusinessmarketingstrategy
AT ealikhacheva methodsofanalysisofflineconversionandtheiruseinthedevelopmentofbusinessmarketingstrategy
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