METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY

METHODS OF ANALYSIS OFF-LINE CONVERSION AND THEIR USE IN THE DEVELOPMENT OF BUSINESS MARKETING STRATEGY

The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line con...

Full description

Bibliographic Details
Main Authors: K. O. Dumbrays, E. A. Likhacheva
Format: Article
Language:Russian
Published: Real Economy Publishing House 2014-11-01
Series:Стратегии бизнеса
Subjects:
off-line conversion
return of investment
advertising
marketing strategy
Online Access:https://www.strategybusiness.ru/jour/article/view/71
Description
Summary:The article presents the necessity of off-line conversions tracking as well as its impact on company’s marketing strategy and the return of investments (ROI). Several methods of off-line conversions tracking are described together with their abilities and relevance. It is shown that the off-line conversions are the very important factor and only on-line methods of tracking such conversions are not enough.
ISSN:2311-7184

Similar Items