| Summary: | The effort to increase hybrid maize in Indonesia is one of the government's crucial programs. Given that multinational companies still master hybrid corn seed technology, farmers need to become independent seed producers with the introduction of technology. Despite the difficulty level of technology, capital and resources are limited. The study aims to analyze the effectiveness of hybrid corn seed technology using the Importance Performance Analysis (IPA) approach in the demonstration plot of maize nurseries in Kendal Regency in 2018-2019. We surveyed at the end of 2019 activities to 33 farmers and 12 assisting officers. The result of this research is the level of interest suitability and technology performance of hybrid corn seeds of 82.61 percent. The average competent value of interest is 4.39, and the performance value is 3.63. Three attributes that have a high level of significance, but whose performance is not yet optimal are rouging, detasselling, and machine seed processing. In the future, evaluate the three attributes as an effort to produce quality hybrid maize seeds at the farmer level on a large scale that can be activated.
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