Strategic innovation through massive investments in the economic crisis - Case study Dedeman
Within any economy, investments ensure the relationship between the present and the future, between current generations and future generations. Investments are a particular class of expenses that engage the future the most, depending on their size and depending on the development and improvement...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2018-01-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/27_FANARU.pdf |
| Summary: | Within any economy, investments ensure the relationship between the present and the future, between current generations and future generations. Investments are a particular class of expenses that engage the future the most, depending on their size and depending on the development and improvement of the productive potential of a company through expansion and modernization. During the economic crisis, most companies looked worried at the deployments of forces in the economic environment, dominated by a state of uncertainty that announced a new crisis. Dedeman, at that time, began
expansion plans to surprise competitors, and decided that it was a good time to attack the competition with the bayonet, so Dedeman became a flagship market leader. |
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| ISSN: | 2065-2194 2065-2194 |