Hiperrealitas dalam Pemasaran Langsung Kerupuk Purnama oleh Tunanetra

This study examines hyperreality in direct marketing process of Kerupuk Purnama conducted by the blind. The hyperreality phenomenon is explained through four stages of imaging based on Jean Baudrillard’s theory. The data were collected through in-depth interviews and observation of the principal inf...

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Bibliographic Details
Main Author: Novelia Novelia
Format: Article
Language:English
Published: Pusat Layanan Difabel 2017-12-01
Series:INKLUSI Journal of Disability Studies
Subjects:
Online Access:http://ejournal.uin-suka.ac.id/pusat/inklusi/article/view/1203