Hiperrealitas dalam Pemasaran Langsung Kerupuk Purnama oleh Tunanetra
This study examines hyperreality in direct marketing process of Kerupuk Purnama conducted by the blind. The hyperreality phenomenon is explained through four stages of imaging based on Jean Baudrillard’s theory. The data were collected through in-depth interviews and observation of the principal inf...
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Format: | Article |
Language: | English |
Published: |
Pusat Layanan Difabel
2017-12-01
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Series: | INKLUSI Journal of Disability Studies |
Subjects: | |
Online Access: | http://ejournal.uin-suka.ac.id/pusat/inklusi/article/view/1203 |