The role of original equipment manufacturers in software distribution

• Main Authors: Herţanu, A., Boitor, A.-B.
• Format: Article
• Language: English
• Published: Transilvania University Press 2012-01-01
• Series: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
• Subjects: Consumer; Distribution; Original Equipment Manufaturer; Software
• Online Access: http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/12%20hertanu%20boitor.pdf

The software distribution channels are having a significant impact on the mix of marketing not only for big companies in this domain, but also for small companies that activate in this domain. The Original Equipment Manufacturer’s distribution channel it’s having a significant impact on the marketing strategy of different companies. If the traditional distribution channels are still used to, the OEM’s channels are used more and more to distribute the software products or services not only to the segment of consumers formed by companies, but also to the segment of costumers formed by individual users.