| Summary: | This paper aims chiefly at classify and prioritize the main vendors of an service organization. Secondly, aims at identify the main vendors by ABC classification, according to financial movement of vendors; to formulate a qualitative model constituted by criteria and integrated concepts, with the capacity of represent the university satisfaction as purchaser; to apply the model to managers, which had judged vendors according the model; and to discuss results as part of an eventually applied purchasing strategy, subsidiary to the university operation strategy. The research method was the case study. The findings were: we identified thirteen vendors related to the major part of the purchasing strategy performance; formulation of a qualitative model to the assessment of vendors; separation of vendors in three classes of performance; and discussion of implications of
the model in the operation strategy of the university.
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