Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank)
<strong>Objective</strong> The main issue in this study is to investigate the effect of different characteristics of individuals including demographic characteristics and personality traits on the motivational components of gamification design in loyalty club within banking industry. Inn...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_76926_3227c7cca872dd3db34bcbdd68d81af2.pdf |