| Summary: | In the late 20th and early 21st century, together with global spread of technology, labor, capital, transport and communication tourism take a prominent place in the global industry. Consequently, it took the lead role in both the economic and regional development of most countries. However, such a development has caused tourism to become one of the main factors of great environmental pollution. For this reason, the focus of modern tourism is on a new concept, known as sustainable tourism. Sustainable development of this industry is seen as an important theoretical and practical problem of modern economics, and other sciences. Sustainability embraces economic, ecological and social development component, and it is therefore difficult to realize, especially in societies where environmental awareness is not developed enough. Although it is still an unpolluted area, given the effort and investment of Serbia as a country into the area of Stara planina mountain in order to make it an important tourist destination, sustainable management of all activities in this area becomes an imperative. In this paper the ANOVA statistical method will be applied to present the importance and relevance of the program of sustainability of rural tourism on Stara planina mountain in order to find out the degree of environmental awareness of service users, but also of the population of this area.
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