Intention to Consume Junk Food: A Study of Drivers for Control Implications
Junk food has been making fast inroads in Indian market. Socio-culturally India has been a collectivist and tradition dominated society, where the concept of food is very different from junk food. This study aims to explore the rising incidence of junk food based on the theory of planned behavior an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2020-03-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://www.scienceopen.com/document?vid=a48485c5-a32c-45d9-b4be-b4fc429bb74d |