Personalized Information Management by Online Stores in 4C Model. Case Study
The increasing complexity of the business environment, growing knowledge requirements, development of information technologies, and competitiveness implies the need of implementation of information management systems. Moreover, welter of information about online customers, their individual behavior,...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-01-01
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| Series: | Foundations of Management |
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| Online Access: | https://doi.org/10.1515/fman-2016-0005 |
