MEDIA CONTENT SEGMENTATION AND SOME OPPORTUNITIES FOR MOBILE MESSENGERS
The article reviews transformations that contemporary media are experiencing during the period of convergence and intense competition for ratings. Decreased interest in large media leads to the need for better targeting and segmentation of content. In these conditions, mobile messengers, which provi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2018-12-01
|
| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/19021 |