The impact of a hybrid social marketing intervention on inequities in access, ownership and use of insecticide-treated nets

The impact of a hybrid social marketing intervention on inequities in access, ownership and use of insecticide-treated nets

<p>Abstract</p> <p>Background</p> <p>An ITN intervention was initiated in three predominantly rural districts of Eastern Province, Zambia, that lacked commercial distribution and communication infrastructures. Social marketing techniques were used for product and messag...

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Bibliographic Details
Main Authors: Stallworthy Guy, Van Rossem Ronan, Agha Sohail, Kusanthan Thankian
Format: Article
Language:English
Published: BMC 2007-01-01
Series:Malaria Journal
Online Access:http://www.malariajournal.com/content/6/1/13

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