INNOVATION AND TRANSGRESSION, KEY TO THE SUCCESS OF THE SHOWTIME SERIES

• Main Authors: Mónica VALDERRAMA SANTOMÉ, Asunción BOO MILLÁN, Nuria COSTAS FONTÁN
• Format: Article
• Language: Spanish
• Published: Fundación Unamuno 2013-11-01
• Series: Revista Orbis
• Subjects: showtime; innovación; transgresión; series de televisión
• Online Access: http://ojs.revistaorbis.org.ve/index.php/orbis/article/view/99

Know something more on the secrets of the television fiction that seduces to the audience has been the aim of this work. The activity multitasker and the voracious competition between audiovisual products has been detonated that channels like HBO, Starz or Showtime have had and known reinvented his products. In the present work show the reality that wraps to Showtime, fixing our point of view in the science fiction and in how has reached the prestige thanks to the quality and transgression of his series; contributing to an identity of mark more stable that individualized his products in an increasingly demanding market.