Service quality management in health tourism sector: An exploratory study
The research has examined the SERVQUAL instrument as a possible measure to assist managers and researchers in evaluating service quality. The SERVQUAL instrument can serve as a useful indicator for managers in health tourism sector attempting to identify areas of needed service improvement and to r...
Main Authors: | Suzana Marković, Jasna Horvat, Sanja Raspor |
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Format: | Article |
Language: | English |
Published: |
Faculty of Economics in Osijek
2004-01-01
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Series: | Ekonomski Vjesnik |
Subjects: | |
Online Access: | http://hrcak.srce.hr/file/294282 |
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