Service quality management in health tourism sector: An exploratory study

The research has examined the SERVQUAL instrument as a possible measure to assist managers and researchers in evaluating service quality. The SERVQUAL instrument can serve as a useful indicator for managers in health tourism sector attempting to identify areas of needed service improvement and to r...

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Bibliographic Details
Main Authors: Suzana Marković, Jasna Horvat, Sanja Raspor
Format: Article
Language:English
Published: Faculty of Economics in Osijek 2004-01-01
Series:Ekonomski Vjesnik
Subjects:
Online Access:http://hrcak.srce.hr/file/294282