Service quality management in health tourism sector: An exploratory study
The research has examined the SERVQUAL instrument as a possible measure to assist managers and researchers in evaluating service quality. The SERVQUAL instrument can serve as a useful indicator for managers in health tourism sector attempting to identify areas of needed service improvement and to r...
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Faculty of Economics in Osijek
2004-01-01
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doaj-9af884ebb4734d888e6c5ace70801cd02020-11-24T23:49:35Zeng Faculty of Economics in OsijekEkonomski Vjesnik0353-359X1847-22062004-01-01XVII1-26375Service quality management in health tourism sector: An exploratory studySuzana Marković0Jasna Horvat1Sanja RasporUniversity of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, CroatiaJosip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, CroatiaThe research has examined the SERVQUAL instrument as a possible measure to assist managers and researchers in evaluating service quality. The SERVQUAL instrument can serve as a useful indicator for managers in health tourism sector attempting to identify areas of needed service improvement and to researchers seeking a success measure of health tourism services. The purpose of the study is to provide a short theoretical and methodological review of the existing tools for measuring service quality, and to testing an adapted version of SERVQUAL instrument in health tourism sector. The aim of the present research is the descriptive and multivariate statistical analysis of a SERVQUAL scale adjusted for health tourism sector. The final section of the study is devoted to developing and proposing new directions for future service quality management and measurement.http://hrcak.srce.hr/file/294282service qualitySERVQUALfactor analysisreliability analysishealth tourism |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Suzana Marković Jasna Horvat Sanja Raspor |
spellingShingle |
Suzana Marković Jasna Horvat Sanja Raspor Service quality management in health tourism sector: An exploratory study Ekonomski Vjesnik service quality SERVQUAL factor analysis reliability analysis health tourism |
author_facet |
Suzana Marković Jasna Horvat Sanja Raspor |
author_sort |
Suzana Marković |
title |
Service quality management in health tourism sector: An exploratory study |
title_short |
Service quality management in health tourism sector: An exploratory study |
title_full |
Service quality management in health tourism sector: An exploratory study |
title_fullStr |
Service quality management in health tourism sector: An exploratory study |
title_full_unstemmed |
Service quality management in health tourism sector: An exploratory study |
title_sort |
service quality management in health tourism sector: an exploratory study |
publisher |
Faculty of Economics in Osijek |
series |
Ekonomski Vjesnik |
issn |
0353-359X 1847-2206 |
publishDate |
2004-01-01 |
description |
The research has examined the SERVQUAL instrument as a possible
measure to assist managers and researchers in evaluating service quality. The SERVQUAL instrument can serve as a useful indicator for managers in health tourism sector attempting to identify areas of needed service improvement and to researchers seeking a success
measure of health tourism services.
The purpose of the study is to provide a short theoretical and methodological review of the existing tools for measuring service quality, and to testing an adapted version of SERVQUAL instrument
in health tourism sector. The aim of the present research is the descriptive and multivariate statistical analysis of a SERVQUAL scale adjusted for health tourism sector.
The final section of the study is devoted to developing and proposing new directions for future service quality management and measurement. |
topic |
service quality SERVQUAL factor analysis reliability analysis health tourism |
url |
http://hrcak.srce.hr/file/294282 |
work_keys_str_mv |
AT suzanamarkovic servicequalitymanagementinhealthtourismsectoranexploratorystudy AT jasnahorvat servicequalitymanagementinhealthtourismsectoranexploratorystudy AT sanjaraspor servicequalitymanagementinhealthtourismsectoranexploratorystudy |
_version_ |
1725481736096186368 |