| Summary: | In face of gradual ecological deterioration, the Chinese government has been in search of more efficient and effective mitigation policies, aiming to promote the sustainability of livestock production. However, researchers and policy makers seem to neglect a key issue: pinpoint policies are the most important, which means niche targeting is the premise before any policy design, such that better knowing of the livestock farmers preference is prerequisite. This paper then analyzes this question using a method of choice experiment to elicit the farmers’ preference and valuation of livestock pollution control policy instruments at household-scale, medium-scale and large-scale farms. Five attributes (technology regulation, pollution charge, biogas subsidy, manure price, and information provisioning) were set as livestock pollution control policy instruments. In total, 754 pigs farmers from five representative provinces in China were surveyed, and the collected data were analyzed using random parameter logit models. The marginal substitution rates for attributes are estimated both with preference space approach and willingness to pay space approach. The results show significant heterogeneities in farmers’ preferences and valuations for livestock pollution control policy instruments within the three scales. All policy instruments effectively increased the manure eco-friendly treatment ratio for medium-scale farms, and household-scale farms showed little change in the manure eco-friendly treatment ratio under all policy instruments. Household-scale farms and medium-scale farms suggested the highest preference for the biogas subsidy policy, while large-scale farms suggested the highest preference for the manure price policy.
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