Mobile telephony and its meanings to consumers: a comparative analysis between Angolans and Brazilians

This article is intended to provoke a comparative reflection on the consumption of mobile telephony in Angola and Brazil. We interviewed consumers in Luanda and São Paulo, the biggest cities of these countries, in order to evaluate the practices related to the adoption of mobile information and comm...

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Bibliographic Details
Main Author: Silvio Koiti Sato
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing 2015-12-01
Series:Comunicação, Mídia e Consumo
Subjects:
Online Access:http://revistacmc.espm.br/index.php/revistacmc/article/view/1032